The Quad-Helix of RightStar
The RightStar Alliance was formed to address the end-to-end GTM needs of portfolio companies of private equity firms. Our founding members account for every aspect of Brand, Marketing, Sales Effectiveness, and GTM Technology efforts. However, the real strength of RightStar is not in the totality of these efforts – it’s in the integration of each of the components with one another. The interaction between our varied subject matter experts provides for a holistic approach that improves GTM effectiveness and drives value creation.