Josh Horstmann

SBI, Partner

Josh specializes in helping clients solve demanding sales and marketing challenges through aligning functional strategies within an organization. He has worked with clients in manufacturing, e-commerce, software, financial services and technology sectors.

Recently he helped transform an international services company ‘go to market’ strategy, which included assessing talent, re-organizing the sales force, increasing team productivity, reducing the cost of sale and aligning the marketing and sales strategies. Josh continues to provide thought leadership to his clients

advising them on how to build inside sales teams, develop compensation programs, share best practices on social selling, transform sales organizations, drive demand generation programs and acquire and cultivate talent. Along with this he helps organizations align functional strategies

“Private equity has realized that Revenue Growth is a powerful investment thesis to underwrite.”

More About Josh
When Josh is not on plane or onsite with a client, you can find him in the mountains either biking, skiing or hiking.

  • Beach vs. Mountains: Mountains
  • Road Bike vs. Mountain Bike: Mountain Bike
  • Indoors vs. Outdoors: Outdoors
  • Watching Olympic skiing from the couch vs. Hitting the Slopes: Hitting the slopes!


How can we help?

We start with a simple, unified assessment of your GTM efforts – including brand, sales, marketing, and your tech stack – to provide options for helping your portfolio companies with growth.