Sustena's Area of Expertise

Brand Positioning & Core Messaging

A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

Strategic Creative – Defining a Compelling Visual Brand

Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.

Name Development & Brand/Product Nomenclature and Architecture

Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.

Go-to-Market Brand Activation & Execution

Integrated, multichannel activation programs to meet brand launch objectives – including a blended mix of inbound, outbound, internal communications, and content-based campaigns.

Brenna Garratt

Sustena – CEO

Over the past 20 years, Brenna has guided dozens of B2B companies in building successful brands that raise their enterprise value.

She has lead Sustena Group’s integrated and multi-disciplinary teams to fulfill a range of strategic and creative assignments for their clients.

Bryan Jenkins

Sustena – Vice President

Bryan is an award-winning senior brand strategist and creative director able to tell a focused, compelling story across a wide variety of communication channels.

He has led many successful national branding and re-branding efforts across multiple sectors including technology, insurance, financial services and construction/building industry.