Core Team Members:
Sustena, Vice President
Sustena is a B2B Brand Development and Go-to-Market firm
Sustena’s focus is clear: to help the portfolio companies of private equity firms engage their markets to improve their business value and increase stakeholder returns.
Brand Development & Go-to-Market
Sustena is a B2B brand development and go-to-market firm with a clear focus: helping portfolio companies of private equity firms engage their markets to improve their business value and increase stakeholder returns.
Brand Positioning & Core Messaging
A process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.
Name Development & Brand/Product Architecture
Process-driven approach to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.
Strategic Creative / Visual Brand Development
Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning, and messaging.
Go-to-Market Strategy, Planning and Execution
Integrated, multichannel programs to meet growth objectives – a blended mix of inbound, outbound, internal, and content-based campaigns.
Featured Topic: Accuiti Diagnostic
How Aligned are Your Leadership Teams? How Do You Know?
A lack of alignment of a leadership team can be a genuine business risk. Accuiti plots senior leaders’ perspectives on their company’s approach to their brand, sales, and go-to-market functions.