Alliance Member

Brand  |  Marketing  |  Revenue Growth  |  GTM Technology

VALUE CREATION FOR B2B PE-BACKED PORTFOLIO COMPANIES

Core Team Members:

Brenna Garratt

Brenna Garratt

Sustena, CEO

Bryan Jenkins

Bryan Jenkins

Sustena, Senior Director

Sustena is a B2B Brand Development and Go-to-Market firm

Sustena’s focus is clear: to help the portfolio companies of private equity firms engage their markets to improve their business value and increase stakeholder returns.

Sustena’s Focus:

Brand Development &              Go-to-Market

Sustena is a B2B brand development and  go-to-market firm with a clear focus: helping portfolio companies of private equity firms engage their markets to improve their business value and increase stakeholder returns.

Brand Positioning & Core Messaging

A process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

Name Development & Brand/Product Architecture

Process-driven approach to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.

Strategic Creative / Visual Brand Development

Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning, and messaging.

Go-to-Market Strategy, Planning and Execution

Integrated, multichannel programs to meet growth objectives – a blended mix of inbound, outbound, internal, and content-based campaigns.

Featured Topic: Accuiti Diagnostic

How Aligned are Your Leadership Teams? How Do You Know?

A lack of alignment of a leadership team can be a genuine business risk. Accuiti plots senior leaders’ perspectives on their company’s approach to their brand, sales, and go-to-market functions.

Want to Learn More About Sustena?

Contact

How can we help?

We start with a simple, unified assessment of your GTM efforts – including brand, sales, marketing, and your tech stack – to provide options for helping your portfolio companies with growth.