We help portfolio companies of private equity firms leverage their brand to engage their markets, improve their business value, and increase stakeholder returns.
A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.
Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.
Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.
Integrated, multichannel activation programs to meet brand launch objectives – including a blended mix of inbound, outbound, internal communications, and content-based campaigns.
Sustena – CEO
Over the past 20 years, Brenna has guided dozens of B2B companies in building successful brands that raise their enterprise value.
She has lead Sustena Group’s integrated and multi-disciplinary teams to fulfill a range of strategic and creative assignments for their clients.
Sustena – Vice President
Bryan is an award-winning senior brand strategist and creative director able to tell a focused, compelling story across a wide variety of communication channels.
He has led many successful national branding and re-branding efforts across multiple sectors including technology, insurance, financial services and construction/building industry.
An Ecosystem of B2B Go-to-Market Practitioners for PE-backed Portfolio Companies
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