New York, NY, Dallas, TX, Charlotte, NC, and Boston, MA – December 16, 2020 –
SBI, Sustena Group, and OpFocus today launched the RightStar Alliance to help B2B private equity-backed portfolio companies fuel growth and create long-term enterprise value. The Alliance seamlessly delivers critical brand development, marketing, sales, and go-to-market (GTM) technology expertise from a single, trusted source.
In private equity (PE), the first year of an investment can set the growth trajectory for the duration. Research shows that getting GTM right that first year can accelerate sales results and follow-on valuation multiples by as much as 50 percent.
“Brenna Garratt, CEO, Sustena Group shares that “the brands of private equity portfolio companies are often under-leveraged and out of sync with their business strategy. Our focus is to define what differentiates them, bolster their brands to engage their markets, and increase their market share and business value. This strategic foundation underpins the expertise our RightStar colleagues bring in shaping the company’s revenue growth and go-to-market technology recommendations and actions. Together, we deliver on our commitment to ensure the growth and success of these businesses.”
PE operating partners often hire multiple firms to help with sales and marketing. However, this risks duplication of efforts, inefficiencies, and siloed thinking that can delay GTM initiatives and make it harder to realize goals. With deep experience in PE and their respective areas of expertise, Sustena Group, SBI, and OpFocus work as one to enable portfolio companies to:
- Ensure clear brand positioning and consistent messaging, which are essential building blocks for all marketing and sales activities
- Craft a revenue growth plan in which marketing and sales are aligned around a data-driven GTM strategy that accelerates results
- Build a robust GTM tech stack and processes that help sales and marketing teams deliver on their goals