Brand | Marketing | Sales Effectiveness | GTM Technology
VALUE CREATION FOR B2B PE-BACKED PORTFOLIO COMPANIES
In Private Equity, the first year of an investment can set the growth trajectory for the duration.
You can make the case that no business function has the potential to create more sustained, long-term equity value than the sales and marketing functions.
Focused on private equity-backed portfolio companies, the RightStar Alliance is a seamless team of expert partners who can deliver every aspect of brand development, marketing, sales, revenue growth, and GTM technology.
Our Founding Partners
We are increasingly seeing PE firms’ value creation theses shift from more traditional levers toward underwriting to and executing against growth theses. The RightStar Alliance offers leading PE Firms the opportunity to adopt more sophisticated marketing and revenue growth strategies with an integrated team of experts to ensure their portfolio’s success.
Our Quad-Helix Methodology
The Quad-Helix showcases each partners’ areas of expertise and how working logically and concurrently together can produce both economies of scale and greater outcomes.
Our Alliance Team Members
Brenna Garratt
Sustena, CEO
Michael Hoffman
SBI, Managing Director – Private Equity
Josh Horstmann
SBI, Partner
David Carnes
OpFocus, Founder and CEO
Bryan Jenkins
Sustena, Vice President
Ellen Wade
SBI, Engagement Manager
Grant Wilson
Force Management, CEO, Managing Partner
Joe Kaplan
Force Management, Managing Director, Investor Program
John Kaplan
Force Management, President, Managing Partner
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How can we help?
We start with a simple, unified assessment of your GTM efforts – including brand, sales, marketing, and your tech stack – to provide options for helping your portfolio companies with growth.
The RightStar Alliance is a select group of providers addressing every aspect of Brand, Marketing, Revenue Growth and GTM Technology for B2B private equity-backed portfolio companies.