Brand  |  Marketing  |  Revenue Growth  |  GTM Technology

 

VALUE CREATION FOR B2B PE-BACKED PORTFOLIO COMPANIES

In Private Equity, the first year of an investment can set the growth trajectory for the duration.

You can make the case that no business function has the potential to create more sustained, long-term equity value than the sales and marketing functions.

Focused on private equity-backed portfolio companies, the RightStar Alliance is a seamless team of expert partners who can deliver every aspect of brand development, marketing, sales, revenue growth, and GTM technology.

Our Founding Partners

B2B Brand Development

Sales Strategy and Revenue Growth

Salesforce GTM Technology

We are increasingly seeing PE firms’ value creation theses shift from more traditional levers toward underwriting to and executing against growth theses. The RightStar Alliance offers leading PE Firms the opportunity to adopt more sophisticated marketing and revenue growth strategies with an integrated team of experts to ensure their portfolio’s success.

Our Alliance Team Members

Our team at RightStar are expert partners who can deliver every aspect of brand development, marketing, sales, revenue growth, and GTM technology. 
Brenna Garratt

Brenna Garratt

Sustena, CEO

Michael Hoffman

Michael Hoffman

SBI, Managing Director – Private Equity

Josh Horstmann

Josh Horstmann

SBI, Partner

Adrian Barek

Adrian Barek

OpFocus, VP – Partnerships

Bryan Jenkins

Bryan Jenkins

Sustena, Senior Director

Ellen Wade

Ellen Wade

SBI, Engagement Manager

Grant Wilson

Grant Wilson

Force Management, CEO, Managing Partner

Joe Kaplan

Joe Kaplan

Force Management, Managing Director, Investor Program

John Kaplan

John Kaplan

Force Management, President, Managing Partner

Contact

How can we help?

We start with a simple, unified assessment of your GTM efforts – including brand, sales, marketing, and your tech stack – to provide options for helping your portfolio companies with growth.

The RightStar Alliance is a select group of providers addressing every aspect of Brand, Marketing, Revenue Growth and GTM Technology for B2B private equity-backed portfolio companies.