The real strength of RightStar is not in the totality of these efforts – it’s in the integration of each member’s processes to create a holistic approach that improves GTM effectiveness and drives value creation.
This case study outlines how four members mapped the concurrency of their efforts, key touch points and hand offs. This approach eliminated the need to get new partners up to speed while retaining and building on the institutional knowledge that has been gained.
Four RightStar Members Use the Helix Methodology to Drive Value
Seeing an opportunity for a single platform of related technology solutions for the hospitality and healthcare sectors, a private equity firm acquired and rolled-up three businesses.
With the merger came significant needs – from a new name, brand, and cohesive positioning and messaging, to all of the cascading sales, marketing, and technology requirements of bringing three companies together.
The business also needed to unite three sales and marketing teams into one high-functioning, well-oiled machine. To do this, several workstreams were put into place at once and the new leadership team was presented with a thoughtful revenue growth strategy, holistic go-to-market execution, a sales transformation program, and an integrated marketing tech stack.