John Kaplan is a skilled consultant, presenter, and facilitator. His background includes over 20 years of executive experience in sales leadership and execution.

John specializes in corporate sales strategy and performance management. He has advised and managed projects addressing a variety of sales challenges, including talent management, corporate strategy, sales leadership, national account management, training, and development.

Before co-founding Force Management, John served as Senior Vice President of International Sales Operations for PTC – a leading software developer for content and product lifecycle management. Prior to joining PTC, Kaplan spent nine years with Xerox Corporation in sales, sales management, and sales development roles. John graduated from Bowling Green State University with a Bachelor of Science degree in Business Administration.

Businesses that begin with an outside-in mentality vs inside-out are always more successful in the long run.

Football vs. Basketball


Florida vs. California


Movie vs. TV Series


Fishing vs. Swimming