Refine the Roll-Up: Maximizing GTM Growth Levers for Roll-Ups July 23, 2020 – 1pm ET

RightStar Panel Discussion on July 23rd at 1 pm EST

As private equity deal volume picks back up, PE operators must determine how to create more value with their portfolio. One of the most rewarding solutions to maximize growth can come from roll-ups. However, even veteran Operating Partners often overlook critical go-to-market growth levers when developing and executing on the investment thesis.

In this webinar, RightStar founding members from Sustena Group, SBI, and OpFocus discussed GTM considerations for roll-ups. Drawing on a deep collective experience partnering with over 50 PE firms, the panelists answered key GTM questions related to maximizing value of roll-ups such as:

  • Retaining customers and talent through a consistent process in GTM activities
  • The impact of the new brand identity on internal and external stakeholders
  • Best practices for managing GTM data and systems
  • Choosing your direct and indirect channels to market and determining how they differ in profitability

Watch the recording below and access the presentation here.