Video: Building a New Brand Identity Through Carve-Outs

There are times when it makes sense for a specific part of a company to become its own entity. When this occurs, PE firms execute a Carve-Out strategy. Both a challenging and an effective solution, this initiative is complex and involves the creation and migration of countless components and data points. The team at the RightStar Alliance sat down to share their knowledge around the topic and offered advice around how to ensure success.

The topics they discussed included:

Words of wisdom around Carve-Outs

Brenna Garratt, CEO at Sustena, gives advice on branding for corporate Carve-Outs.

The Impacts of Branding, GTM and the Tech Stack on Carve-Outs

Bryan Jenkins, Senior Director at Sustena, elaborates on the downstream effects of brand creation.

Ellen Wade, Engagement Manager at SBI, touches on the workstreams that the SBI team has delivered.

The go-to-market tech stack is often not the first thing that people consider during a Carve-Out, but Adrian Barek, VP of Partnerships at OpFocus, explains the importance of it

Final advice on executing a Carve-Out

RightStar Alliance members each give final words of wisdom on executing a Carve-Out.

If you’re ready to discuss in more detail the impact this coalition can have, then let’s find some time to connect.