When evaluating and executing roll-ups, PE investors naturally tend to focus on financial modelling and risk avoidance, sometimes at the expense of go-to-market (GTM) growth levers that can have a big impact on value creation.

RightStar makes the case that no business function has the potential to create greater sustained long-term equity value than sales and marketing. Drawing on our collective experience partnering with over 50 PE firms, this POV offers RightStar perspective on GTM considerations for roll-ups.

Structured as 10 GTM questions the PE investor should ask of a roll-up, the POV posits that stability is the most important theme of a new roll-up. By standardizing GTM processes, tools and talent across the new entity, we can drive economies of scale crucial to maximizing growth and profit.